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Episerver Acquires Insite Software

Valasys

The teaming up of B2B ecommerce functionality with a “digital experience” platform will help both the companies sharpen their focus to serve a growing market for B2B ecommerce technology. For Insite, the acquisition opens doors to Episerver’s global customer base.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. LeadsRx offers several different attribution models and allows you to change them at any time to see what works best for your company. Linear Multi-Touch Attribution. Last-Touch Attribution.

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What is eCommerce Website Development? Guide for Beginners (2023)

Huptech Web

Do you know what’s more daunting than eCommerce website development? From finalizing the product list for the website to catching up on futuristic website design trends , from deciding the design layout to tickmarking the on-page and off-page SEO tactics , a lot of things go into custom e-commerce website development.

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The Big List of Content Marketing Acronyms

Brandpoint

Fortunately, we decided to start jotting down these abbreviations as we hear them (or when we use them and get that confused look from a colleague) to help others catch up as quickly as possible. B2B: Business-to-Business. B2C: Business-to-Consumer. An older model for identifying qualified leads, first developed by IBM.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. analyzing the trends, and developing actionable insights to make better informed marketing decisions.