Business to Business, Clickthrough, CPC and Price

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

OCTOBER 12, 2017

Clickthrough rate (CTR) – The percentages of visitors that click on a hyperlink on an advertisement, email or website. Cost-per-click (CPC) – A type of online advertising used to direct traffic to websites, in which companies pay a set amount each time their advertisement is clicked on. Learn More About Marketing Automation.

Paid Content

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies

The Big List of Content Marketing Acronyms

Brandpoint

JUNE 24, 2021

B2B: Business-to-Business. CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. When paying for an online ad, rather than paying for clicks (CPC), you can pay a flat rate for every thousand impressions that your post receives. CTR: Clickthrough Rate.

Paid Content

Paid Content Lead Ranking Top of Funnel CMS Development

B2B Marketing Zone

Important Marketing Terms that Every B2B Executive Should Know

The Big List of Content Marketing Acronyms

Webinars

Stay Connected