Business to Business, Clickthrough, Cost per Lead and Price

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

OCTOBER 12, 2017

Clickthrough rate (CTR) – The percentages of visitors that click on a hyperlink on an advertisement, email or website. Key performance indicators (KPIs) – Desired quantifiable metrics, indicative of success of marketing campaigns, such as page views, cost per lead, cost per click, traffic to lead ratio, and engagement rate.

Paid Content

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The Big List of Content Marketing Acronyms

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. B2B: Business-to-Business. CPL: Cost-per-Lead.

Paid Content

Paid Content Lead Ranking Top of Funnel CMS Development

B2B Marketing Zone

Important Marketing Terms that Every B2B Executive Should Know

The Big List of Content Marketing Acronyms

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