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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Copyright © 2010 Tiecas, Inc. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A.

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Focus on Content in B2B Marketing

Industrial Marketing Today

.&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

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How to Turn Your Blog into a Lead Generating Machine

PureB2B

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. You might even be charged with copyright infringement! Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?