Content Standard

JUNE 23, 2016

They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure. According to a StoryUP case study, the average percentage viewed was 28.81

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Vidyard

JULY 9, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. You could produce guides, brand-agnostic case studies, videos , blogs, infographics, tools, checklists, or calculators.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Check out the Twitter X-Factors study here.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Vidyard

JULY 10, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. You could produce guides, brand-agnostic case studies, videos , blogs, infographics , tools, checklists, or calculators.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. You'll increase your clickthrough rate! Case studies, testimonials, reviews, social shares, and other types of social proof that show other potential customers you're worth their money? Business Blogging.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28