Burn Rate Online Lead Generation Sales Leads Sales Management 
Marketing Insider Group
MAY 12, 2010
Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. We are so focused on tactical execution that we lose focus on the results.
Online Marketing Institute
JUNE 30, 2009
This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things).
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