Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Many companies focus on Marketing automation or CRM systems before they have defined this process. We are so focused on tactical execution that we lose focus on the results. Thanks for your comment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

DECEMBER 31, 2009

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Buzz Marketing for Technology

OCTOBER 7, 2008

E-Business & Web 2.0. SOA & Web Services. Web Services. Web Site Management. Ryno" is a 50-something ex-sysadmin, by his own account "burned out and living on disability" in rural Australia. • What is up with all-inclusive hourly rates? • Small Enterprise. E-mail Newsletters.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. This is an adoption rate far steeper than it was for websites. His online presence (at least his brand) will ultimately crash and burn. And that’s the problem.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159