NuSpark Consulting

JUNE 9, 2012

If website visitors perform a conversion, the conversion page (“Thank you for submitting”) fires a “burn pixel” to the prospect’s computer, taking him out of the retargeting audience. A view-through conversion is a conversion not occurring due to a banner ad click, but another channel. Retargeting Costs.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

If website visitors perform a conversion, the conversion page (“Thank you for submitting”) fires a “burn pixel” to the prospect’s computer, taking him out of the retargeting audience. A view-through conversion is a conversion not occurring due to a banner ad click, but another channel. Retargeting Costs.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Terminus

MAY 23, 2019

But between click-through rates, opens, web visits, and a whole mysterious black box of offline stuff, it’s still a struggle for all of us to communicate the value and impact of marketing programs on pipeline and revenue. You track CTR, CPM, and CPL on every permutation of channel and content or ad creative. Sometimes hundreds.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Anyword

MARCH 17, 2020

Highly targeted and relevant audiences will likely garner high Click Through Rates (CTRs), but they might also require a higher investment to reach them — a higher Cost Per Milli (CPM). For example, an article about “6 Romantic Proposal Ideas” got a CPC of $0.13

Facebook 69

Facebook Advertising Funnels Top of Funnel Funnel Advertising 69