Metadata

OCTOBER 6, 2021

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. There are also some offers, like demo requests aimed at a retargeting audience, that can be more efficient on LinkedIn.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. There are also some offers, like demo requests aimed at a retargeting audience, that can be more efficient on LinkedIn.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Outgrow

FEBRUARY 25, 2021

Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Now, influencer marketing doesn’t have to burn a hole in your pocket! Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Conversion tactic : Sign up for a free demo. User navigation : Visits home page, visits medical device page, fails to sign up for demo.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Conversion tactic : Sign up for a free demo. User navigation : Visits home page, visits medical device page, fails to sign up for demo.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Single Grain

NOVEMBER 17, 2020

It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. Your demo or free trial sign-up landing page. If you don’t know which job titles to target, ask your sales reps what job titles they’re seeing most commonly among the people who are booking demos.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98