Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”

Marketing Analytics Tools 131

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 131

Customer Experience Matrix

AUGUST 4, 2022

From a tech vendor perspective, uncertainties make it harder to raise new capital or increase prices, and we’ve begun to see some scattered industry layoffs as a result. Consumers themselves are feeling the pinch of inflation and higher interest rates today, and worry about a recession tomorrow.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Unbounce

AUGUST 20, 2019

It’s frequently the difference between crash-and-burn ideas and successful ones. Keen to grow your conversion rates? They provide clarity and guidance for when you start putting together a marketing strategy and action plan. With little time and no contingency plan, Sphoorti postponed the launch.

Planning 112

Planning Paid Search Agency Lead Ranking Lead Scoring 112