How to tune your GTM strategies to cope with budgetary headwinds
Martech
SEPTEMBER 14, 2023
Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% It’s the same now as it was in 2016 when initial studies began.
Let's personalize your content