Burn Rate Contingency Planning Digital Transformation Process 
Martech
SEPTEMBER 14, 2023
Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%
Customer Experience Matrix
AUGUST 4, 2022
But the larger impact was a growth in digital commerce, as consumers were forced to buy more online than they had ever intended. This, in turn, accelerated companies’ interest in digital transformations of all sorts: in ecommerce, in hybrid retail like curbside pickup of online purchases, and in remote work for employees.
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