Is Content Marketing A Sustainable Marketing Strategy?
Marketing Insider Group
SEPTEMBER 15, 2014
” So first, the context. Since the first Content Marketing World conference, we evolved from asking if it is indeed a thing, to how do we get started , how do we create effective content marketing strategies , and this year, to how do we measure results. The panelists were Mark Schaefer and Marcus Sheridan. The Echo Chamber.
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