Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. In 2020, Gartner’s analysis indicated that marketing leaders were utilizing only 58% of their martech stack’s full breadth of capabilities.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

Terminus

MAY 23, 2019

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. Optimizing for forms that get a 3% higher fill rate on a webinar page doesn’t build trust. According to Gartner, there are 9.6 Show me a dashboard.”.

Top of Funnel 20

Top of Funnel Sales Qualified Leads Cost per Lead CPL 20

Vidyard

JULY 9, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65