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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

The founder of CRED, Kunal Shah , has a great framework for evaluating potential new solutions, called Delta-4: What would a customer rate the existing solution on a scale of 1 to 10? What would they rate your solution? And through that, we realized that we should double down on docs and wiki. focused around just docs and wikis.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

To me it involves things like time, money, utilization rates, and (most importantly) contact generation. My customers are the same - they want supreme confidence that they are in exactly the right place for their specific burning need. Which channel is more efficient for you? This position is not "perfect", however.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

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