The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
Your open rates are skewed Email numbers are no longer accurate. We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV. The test is a cart that has upsells, or bundles, vs a cart that only contains the initial product. Sample and Population.
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