The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV. The test is a cart that has upsells, or bundles, vs a cart that only contains the initial product. Sample and Population. Stopping a test should be based on sample size. The result? Mean = average.
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