article thumbnail

Best B2B Intent Data Providers

Only B2B

Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Thus, your marketing team can target their efforts to attract them. Intent data is a bundle of data that reveals what a customer is engaged in. Demandbase.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.