Martech

OCTOBER 6, 2021

Scenario analysis. While you should always consider product functionality and vendor predilections, the most important key to comparing technologies lies in how well they fit your particular business use cases, what Real Story Group calls “scenarios.” Common capabilities are: A/B Testing, or more advanced A/B/.N What you should do.

Personalization 102

Personalization Multivariate analysis Vendors Bundling 102

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. As expected, seeing product images lit up the reward center in their brain. That doesn’t mean you have to lower your prices because pricing also signals the quality of the product.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. As expected, seeing product images lit up the reward center in their brain. That doesn’t mean you have to lower your prices because pricing also signals the quality of the product.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52