Mereo

MAY 25, 2023

Salespeople will quickly determine the best way to maximize their interests just like a customer or prospect will strive to minimize their cost. The issue becomes how your pricing model affects your sales team compensation plan. Also consider how bundling and packaging can impact price discounts and adjustments.

Pricing 36

Pricing Price Bundling Marketing Management 36

Mereo

MAY 18, 2023

Five common pricing goals include: Alignment with Financial Plans and Strategy: Defined in specific revenue targets, revenue mix, growth rates and margin targets over time. Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Mereo

MAY 26, 2021

The transition from perpetual licenses to a subscription model is challenging, fraught with peril and affects a number of solution management and marketing aspects, including updating and enabling sellers with: Value Proposition Messaging. Next, with the overwhelming market “push to the cloud,” sellers need to understand deployment options.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94