Mereo

MAY 26, 2021

The transition from perpetual licenses to a subscription model is challenging, fraught with peril and affects a number of solution management and marketing aspects, including updating and enabling sellers with: Value Proposition Messaging. Next, with the overwhelming market “push to the cloud,” sellers need to understand deployment options.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94

Mereo

MAY 25, 2023

The issue becomes how your pricing model affects your sales team compensation plan. Also consider how bundling and packaging can impact price discounts and adjustments. Lastly, include a plan for exception processes for things such as end-of-life of your product or any sort of market change (remember COVID?).

Price 36

Price Pricing Bundling Marketing Management 36

Mereo

MAY 18, 2023

Five common pricing goals include: Alignment with Financial Plans and Strategy: Defined in specific revenue targets, revenue mix, growth rates and margin targets over time. Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired.

Price 36

Price Pricing Effectiveness Cross-Selling 36

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Here, we share four key pricing principles that can help you achieve the latter.

Price 41

Price Pricing Enterprise Management Marketing Management 41