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How to Optimize Your E-commerce Site for Revenue

Convert

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth.

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth.

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The Complete Guide to Shopify Conversion Rates in 2022 (+ Expert Backed Tips & Examples)

Convert

Let’s be honest: Your ROAS post iOS 14 is plummeting. Marketing Reports: Use these reports to learn about your conversions. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. Next, craft marketing strategies to account for unit economics.

article thumbnail

The Complete Guide to Shopify Conversion Rates in 2022 (+ Expert Backed Tips & Examples)

Convert

Let’s be honest: Your ROAS post iOS 14 is plummeting. Marketing Reports: Use these reports to learn about your conversions. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. Next, craft marketing strategies to account for unit economics.