article thumbnail

Holistic revenue performance series III: Solution management

Mereo

Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — you have nothing of which to serve your buyer. And over time, your buyersneeds you first set out to alleviate change. A solution management strategy is the backbone of your organization’s sustainability.

article thumbnail

Transform Your Value Proposition in the Subscription Economy

Mereo

Buyers are demanding the shift from B2B organizations as much as consumers are from B2C. According to Gartner , “By 2022, more than 80% of software providers will change their primary business model from traditional license and maintenance to subscription models, regardless of whether the software resides on premises or in the cloud.”.

article thumbnail

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. Santucci, the Frugalnomics focus has significant and fundamental strategy implications.