Remove Bundling Remove Buyer Need Remove Demand Generation Agencies Remove Gartner
article thumbnail

Holistic revenue performance series III: Solution management

Mereo

At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progression, solution marketing, solution management, sales operations and sales enablement. We have touched on demand generation and solution marketing the past couple weeks.

article thumbnail

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. Santucci, the Frugalnomics focus has significant and fundamental strategy implications.