Industrial Marketing Today

OCTOBER 1, 2011

This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive. I know how strange that might sound, but for most companies, leads mean more work and very little to show for it.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Online Marketing Institute

JULY 31, 2009

On the other hand, a lead with a high engagement score but a low profile score.probably is not someone you want to spend a lot of energy/time/resources on, as it's more difficult to change someone's profile than it is to change their engagement level. Keep the conversation going -- I appreciate hearing the different perspectives!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40