Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
Adobe Experience Cloud Blog
MAY 9, 2013
To create something so powerful, it would survive budget cuts. The agency trained and armed the teens with the tools to spread the word, and then sent them on their way to find other “ViralMentalists™.”. And the budget did get hit by a bus. To spread awareness of the dangers of tobacco use. We sparked and shaped the movement.
48 
Let's personalize your content