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Building Your B2B Marketing Database

Biznology

Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Budgets, purchase plans. Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Parent company/enterprise link. SIC or NAICS. Year the company was started. Revenue/sales.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Here are the key areas where Social CRM can be useful -. One budget. ”.