Budget Management Differentiation Segmentation Website Personalization 
Customer Experience Matrix
FEBRUARY 2, 2010
My point is that database marketers’ ideal is a perfectly detailed customer database, which would allow them to target precisely the “right offer to the right customer at the right time.” Digital marketers have no such illusions about the completeness of the data they could ever hope to assemble.
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APRIL 22, 2021
It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. And so we had MailChimp and Optimizely and a few of these other partners that basically put up landing pages that said, “If you want to have smarter segments use Lytics.”
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APRIL 8, 2021
It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. And so we had MailChimp and Optimizely and a few of these other partners that basically put up landing pages that said, “If you want to have smarter segments use Lytics.”
Metadata
APRIL 8, 2021
It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. And so we had MailChimp and Optimizely and a few of these other partners that basically put up landing pages that said, “If you want to have smarter segments use Lytics.”
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