Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Martech Advisor

NOVEMBER 18, 2019

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. And small changes in media tactics aren’t going to get them where they need to be.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Porch Group Media

AUGUST 4, 2020

A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend. Top Priorities During Pandemic. Just look at Amazon as a great example of putting customers first in everything.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59