Acquisitions Budget Management Database Marketing Differentiation 
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
Martech Advisor
NOVEMBER 18, 2019
With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. And the laws surrounding direct mail in the US are simpler than other PII-based marketing tactics.
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