Remove Budget Management Remove Customer Surveys Remove Database Marketing Remove Differentiation
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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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Key Insights to Inform the Future of Your CRM

Martech Advisor

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. Customer relationship marketing (CRM) is continuously evolving.

CRM 66
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Customer Marketing and Martech Innovation During Covid-19

Porch Group Media

A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend. Source: PwC) About two-thirds of survey respondents said they have a senior CX leader and a centralized CX team in place.