True Story: Without a marketing plan, he planned to fail!
ViewPoint
FEBRUARY 18, 2014
Don returned with a satisfied grin and thrust a piece of paper at me. It had coffee stains on it, was ragged and marked up, but sure enough it said ‘Marketing Plan’ right at the top. A great many companies have a plan for marketing,” I said. They had their first tactical marketing planning meeting. We need a plan.”.
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