Let's talk ABM: 6 ways to build buyer experiences with ABM
Strategic-IC
FEBRUARY 6, 2023
Gone were the days of cold calls and face-to-face meetings. Forget outdated ‘spray and pray’ tactics, which waste marketing spend and put a cap on results. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing.
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