Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Interactive spending will climb 9.2%, to $51.5 billion this year.

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Statistics B2B Marketing Emarketing B2B 48

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Forrester ) Millennials aren’t the interns anymore. Millennials make 73% of all B2B buying decisions.

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Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Online Marketing Institute

NOVEMBER 1, 2010

" in the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool.

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Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Markempa

AUGUST 12, 2021

I’ve seen companies spend too much time getting people to raise their hands (i.e., According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Marketing can take you on a long hike. Here’s where that Forrester statistic I mentioned earlier comes in. Crazy, right?

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Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

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Statistics B2B Marketing Top of Funnel B2B 40