markempa
MAY 9, 2006
Ive conducted dozens of Lead Generation Collaboration Workshops to facilitate this process for sales and marketing teams engaged in a complex sale. In most cases, a company is a vendor and the expectation is that you pay them to do a certain job and they do said job. In the case of a lead.
The ROI Guy
DECEMBER 6, 2010
During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%
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The ROI Guy
JANUARY 17, 2011
For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. Alinean recognized by BtoB Magazine’s as one of To. For most buyers it’s easier to do-nothing, than to change.
Ambal's Amusings
NOVEMBER 19, 2009
Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”
Ambal's Amusings
AUGUST 27, 2009
Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”
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