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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? For example, they learned that 4 SIC codes comprised their sweet spot not 20.

Lead Generation 120
Lead Generation Marketing Budget SIC Budget Programs 120
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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60
Email Marketing Planning Web 2.0 BtoB 60
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