Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. OpenAI Text Classifier @OpenAI AI classifier for indicating AI-written text.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

The ROI Guy

NOVEMBER 8, 2006

Even though the majority of Oracle 10g installations were geared more toward transaction-based databases versus decision-support databases, Microsoft SQL Server 2005 actually had a slight edge in the percentage of databases classified as mission-critical. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Classifying Investments to Minimize Costs and Maximize Returns To gain visibility into current spending, and make better decisions on future investments, it is recommended that organizations categorize their current IT spending and planned investments according to the IT Hierarchy of Needs. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Online Marketing Institute

JULY 31, 2009

What are the characteristics of a lead that make it worth working from sales perspective? They work to understand what optimum scores are for each category of lead type. I work only with complex B2B sales so here's what I've learned after doing lead scoring and qualification for clients little over a decade.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40