B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize
MLT Creative
MARCH 2, 2012
B2B e-mail newsletters gain highest conversion rate. Business-to-business newsletters earned higher conversion rates on several benchmarks, compared with their e-mail marketing efforts, than B2C counterparts, according to an Econsultancy/Email Experience Council study. Business Marketing Association.
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