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12 Best Screen Recorders to Use for Collaboration

Hubspot

Plus, we can't forget about product demos and training videos that can be used by many departments on your team, from marketing to sales to customer service. With this software, you can record your screen and audio , add effects including text and transitions, and instantly upload your video to YouTube, Vimeo, or Screencast.

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How to Use Video in Your Marketing: 20 Ideas to Try Today

Hubspot

Today, one of the up-and-coming marketing tactics is video -- both of the pre-recorded and live variety. Screencast a demo of your product. Use Periscope or Meerkat to broadcast from cool industry events you, your manager, or CEO are attending. Show a live demo with your sales reps and include an open Q&A.