Choozle

JANUARY 23, 2024

Sir Martin Sorrell , CEO of S4 Capital, expressed optimism about AI’s impact on marketing but found AI-enabled products like smart refrigerators disappointing. There appears to be a huge challenge for the brands to understand how to allocate their precious marketing resources.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Hubspot

JULY 13, 2012

Given the ever-increasing rise in mobile adoption, mobile marketing is on the minds of many marketers these days. It's no surprise, considering that mobile internet usage is projected to overtake desktop internet usage by 2014 , according to Microsoft Tag. What are your thoughts on using SMS for marketing?

SMS 28

SMS Narrowcasting Broadcasting Mobile Marketing 28

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145