Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
They don't just broadcast. This is true on FB, on Twitter, and on their other social media outposts. Companies that ARE social will succeed in social media. It's P2P and ONLY “personal brands exist in my Twitter stream. The extra credit you receive for helping people in public should not be overlooked.
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