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Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation and whether or not you’re hitting your core KPIs. HubSpot says repurposing content can also help you reach new audiences, improve organic visibility and reinforce your messaging, especially when it’s high-value thought leadership or authoritative content.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Also, inbound marketing content must be distributed over channels that your potential customers use — and in the right format. You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google.