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Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . This is without bringing in offline marketing channels like TV, broadcast radio, print, and more, making proper attribution even more challenging. .

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Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . This is without bringing in offline marketing channels like TV, broadcast radio, print, and more, making proper attribution even more challenging. .

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . This is without bringing in offline marketing channels like TV, broadcast radio, print, and more, making proper attribution even more challenging. .