Content4Demand

NOVEMBER 5, 2021

He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Here, he forecasts what’s next in content marketing, plus his perspective on first-party data’s expanding importance. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Inbox Insight

NOVEMBER 10, 2023

Third-party intent data also marries well with third-party account-based marketing activities, whereby external companies can utilize intent alongside targeted content amplification to better reach and engage “in-market” prospects. Finally, 3rd party intent data offers scale.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Inbox Insight

OCTOBER 19, 2020

Third-party intent data also marries well with third-party account-based marketing activities, whereby external companies can utilize intent alongside targeted content amplification to better reach and engage “in-market” prospects. Finally, third-party intent data offers scale.

Intent Data 98

Intent Data Demand Generation Intent Demand 98