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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

Key Questions Sales and Marketing Leaders Should Address During Alignment on the Lead Generation Process: Customer Personas – who are we as a brand targeting and what business problem(s) are they struggling with? Unfortunately, the harsh truth according to Gartner is that 55% of sales teams reject marketing-qualified leads.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.