Blogger Forrester Marketing Mix Media Plans 
Convince & Convert
MARCH 2, 2010
That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either.
Convince & Convert
SEPTEMBER 20, 2010
This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication.
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