Blogger CRM Purchase Intent WOM 
Convince & Convert
APRIL 28, 2010
It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. It’s entirely possible she is a Mass Influencer.
Convince & Convert
APRIL 22, 2010
In other cases, they are the new influencers, bloggers and taste-makers. Social CRM The new telephone. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). Whatchew Talking Bout?
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