Is Your Social Strategy Proactive or Reactive | Social Media.
Convince & Convert
FEBRUARY 23, 2010
there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. Like Sonny divorcing Cher (or was it the other way around?)
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