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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. million followers on Twitter? The reality is, there’s never been a level playing field.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi.