Blogger Books Buying Cycle Disintermediation 
The ROI Guy
DECEMBER 6, 2010
At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Powered by Blogger. The Death of a Salesman? The invitation often coming after key decisions have already been made.
B2B Marketing Zone Posts
OCTOBER 5, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book.
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